You can't have missed the pictures of floods in America. The impact of the storm in Texas and Louisiana has been truly shocking - and the heroism of those working to help those in need cannot be underestimated. Thousands have lost everything, and are now homeless. The water is now receding in places but the clear-up has yet to begin.
You might have missed the extent of the floods in India, Bangladesh, Nepal and now Pakistan. I've seen the occasional bulletin on the news programmes and passing pictures in the papers, but nothing like the coverage we've seen (here in the U.K.) from America.
So, just in case you think this is nothing more than a heavy monsoon, here are some figures. These floods have gone on for weeks - and there is more to come. Thousands have died. And (according to The Guardian) forty million people are affected.
That's right - forty million people. 40,000,000 people - people just like you and me.
Now I don't wish to minimise the distress of those caught in the floods in America. Their trauma runs deep and their need for help is urgent. Already the relief effort is predicted to cost billions of dollars and Congress is being asked to help.
But I've no idea what it will cost to clean up the devastation in Asia. I know one of the most urgent needs is clean water (available in bottles in America) to forestall a cholera epidemic. I know they need mosquito nets to prevent malaria running wild. Local people are doing what they can. Friends of mine in Nepal have given blood and blankets.
So where is the international relief effort? I am certain it's there. Volunteers will be working their socks off trying to provide shelter, food and health care. But who will pay?
Where is the disaster relief appeal?
We've grown accustomed to disasters such as this prompting international appeals for money. It's the only way to raise the sums needed to scrape the surface of such huge need. So why not this time?
Or are we so focused on those wading through water in America that those in Asia somehow don't matter quite so much?
(When I raised this on Facebook I ruffled a few feathers. How dare I accuse anyone of racism, that sort of thing. But sometimes feathers need a bit of ruffling, don't they?)