I've no idea what if those of you living outside the UK are being bombarded with health advice at the moment. It feels as if our government, our broadcasters, our newspapers are conspiring to remind us that our bodies are temples and we should treasure them.
Or maybe they've only just realised than an aging populating means an increasingly frail population which could strain our health service beyond its ability to deliver adequate care. And so those us of us with bus passes must be reminded how to look after ourselves for as long as possible and thus reduce the strain on the public purse. Or am I being too cynical here?
I've no problem with the occasional reminder to eat well and maybe move about a bit. There may be people who don't realise that a diet of cake and chips and alcohol isn't the best. They may spend their lives flopping about on the sofa and not realise that walking upstairs occasionally, even if it makes them puff, is a Good Thing.
But I've had such advice rammed down my throat a bit recently - and some has even come with the implication that 'keeping myself young' (whatever that means) is a protection from the disease of aging.
Which diseases of aging did they reference particularly? Arthritis and cancer.
And that's where my hackles rise. I have arthritis - not because I don't eat my greens, but because my grandmother had arthritis and I climb mountains. One day I'll need expensive new knees, though I'll keep myself going for as long as possible.
But the implications for cancer sufferers makes me even crosser. I know people with cancer, who have had cancer, or are half-expecting a diagnosis. Are the health-advisers seriously suggesting that this is their fault?
As I understand it, there is a statistical connection between living in an affluent society and cancer rates. That's a statistic - not a cause. We understand the origins of some cancers (like skin), but others need much more research before we can pin-point causes. And yet some bod on the telly feels we need reminding us to eat our broccoli and skip about a bit because if we don't we'll get cancer and it might (note that 'might' - enough to make the implication but not enough to be sued if they've got it wrong) be our own fault.
Shit happens. It can happen to anyone. The least constructive response to the cancer-shit is to make someone feel guilty.