I'm heading back to Nepal.
No, I've not packed. But I have done a lot of thinking.
As you know, I have friends there and have been asked to help promote Nepal's tourism industry. It has been floundering since the earthquake. Bookings are down. Too many hotels are empty; too many restaurants quiet. Mountain guides stand around and look at maps. Yet these are hardworking people, trying to rebuild a country. For that they need money - the sort of money that tourists can bring.
I've had several people ask what they can do to help. I've had a generous donation (Tika will help find a home for that) but not everyone has money to spare. I've been given goodies to squash in my suitcase to take up to villages in the mountains (Tika will help carry them).
But the thing I really need help with is the promoting-tourism bit. I've no training in marketing. Efforts to sell my own books are a bit hit and miss. But this time the marketing matters - and I haven't the faintest idea how to do it.
At the moment, I don't even know exactly where I'll be going (Tika will ...). All I know is that I shall write about what I find - and that the writing will be slanted towards encouraging other people to visit. No doubt I'll spend time with friends, but that will not be the story. No doubt I'll sit by the lake in Pokhara and ponder, but that will not be the story. I hope I climb to the tiny coffee plantation, on the path towards Begnas Lake, to drink some of the best coffee in the world - that will only be part of the story if the lack of tourists is affecting the family.
And so please, my loyal blog-followers, can you help with the promoting-thing. If you think I'm missing something, or should emphasise something else, tell me. Ask questions (I'll have internet connections, at least some of the time). Bang on about it on Twitter and Facebook. If people get irritated that's fine - as long as they get the message.
Nepal is open for business. And it's still beautiful.